Emma Larocque

director of marketing + content

A strategic creative leader with deep experience shaping brand identity and elevating customer experience, Emma Larocque brings a uniquely multidisciplinary approach to her role as Director of Marketing & Content at The Collective Studios (TCS).

Before joining TCS, Emma served as a Senior Creative Director and Head of Media Operations, leading brand storytelling, client strategy, and large-scale campaign development for a diverse portfolio of consumer-facing brands. Across her career in creative and operational direction, she has guided clients and teams through everything from high-impact rebrands to multi-channel content strategies—always with a focus on authenticity, clarity, and emotional connection.

At TCS, Emma blends that creative expertise with a deep commitment to community-driven fitness. She ensures that every touchpoint—from digital content to studio experience—reflects the heart of the brand: meaningful connection, intentional programming, and an atmosphere that inspires people to show up for themselves and each other. Emma’s work centers on broadening the reach of the TCS community while preserving the immersive, hospitality-forward spirit that makes it unlike any other fitness experience.

Outside the studio, Emma is committed to living the vision she helps promote: showing up for community, pushing her limits, and inspiring others to feel strong, connected, and empowered.