ASHLEY IWANICKI
CEO + STUDIO FOUNDER
A visionary entrepreneur and leader in the fitness industry, Ashley Marand Iwanicki founded The Collective Studios (TCS) with a mission to create a third space that blends expert coaching, intentional programming, and an immersive, high-energy community. Drawing from years of experience living and working in some of the nation’s most developed and competitive fitness markets, Ashley identified a need for a premium, hospitality-forward fitness experience that not only delivered top-tier training but also fostered deep connections and personal growth.
With a background in marketing, public relations, and experiential events, Ashley built a successful career in the luxury consumer goods industry, holding leadership roles such as Marketing Director and Global Marketing Manager. Prior to founding TCS, she ran a thriving marketing consulting business, partnering exclusively with health and wellness brands to elevate their presence and growth. Her expertise spans digital marketing, business development, and brand strategy, with a track record of leading high-impact initiatives—including driving the global expansion of a $60M luxury goods business, acquiring 1M consumers across 12 countries, and generating over 450M media impressions in a single campaign.
More than just a fitness studio, TCS is a reflection of Ashley’s deep commitment to community, empowerment, and transformation. Passionate about leadership development, she has built a team of high-performing instructors and coaches, prioritizing career growth, financial stability, and personal fulfillment. By intentionally delegating decision-making and empowering her team, Ashley has created a culture of ownership and innovation that fuels the studios’ continued success. As a result, since its opening in 2021, TCS has successfully scaled the two locations while earning an impressive list of accolades, including New Hampshire’s Best Place to Workout, New Hampshire’s Best Independently Owned Studio, and the coveted Favorite Studio title in the Mariana Tek Studio Awards.
Beyond her CEO role, Ashley holds certifications in various yoga modalities, strength training, indoor cycling, and Megaformer. She’s also an integrative nutritionist, Reiki Master, EFT practitioner, and former lululemon ambassador. Ashley’s ability to merge strategy with heart has made The Collective Studios a space where people not only train but thrive—physically, mentally, and professionally.
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